The latest flagship Android device from Huawei is the Huawei P10, a more refined version of its predecessor that sees the return of the Leica-branded dual-camera setup on the rear of the handset, and the shift of the fingerprint sensor from the rear to the front.
Furthermore, in a market in which the market leaders - Apple and Samsung - seem keen to persuade people to pay even more for a smartphone, Huawei's P10 is pitched at a markedly lower price point.
But does the Huawei P10 offer enough to stand up against strong competition from the likes of LG, Samsung, HTC, Sony and other household names in the competitive Android device market?
As a flagship device, it's no surprise to see the P10 sporting an all metal and glass chassis and a focus on super-slim design, just like the Huawei P9.
Indeed, a simple glance at the two phones side-by-side and you really couldn't tell them apart, unless you were specifically looking for the more rounded corners of the P10.
Along the right side of the handset, there's a single volume rocker and power switch, while the two-in-one dual-SIM and microSD slot sits on the left side.
Flip the phone over and you'll find the Leica 2 dual-sensor camera setup, and that Huawei has relocated the fingerprint sensor from the rear of the phone into the home screen button. Whether you prefer there is a matter of preference - and, personally, I do.
Above the fingerprint sensor is a 5.1in full HD (1080p) display, single speaker, and forward-facing 8MP snapper for selfies and video calling.
While the P10 doesn't offer the curved edges of Samsung's premium Galaxy range, nor quite bezel-less design, the overall size of the phone, particularly being just 6.98mm thick, is no mean feat.
Officially, it measures up at 145.3mm x 69.3mm x 6.98mm and weighs 145 grams, which makes it thinner and lighter than all of its main competitors from the crop of new 2017 smartphones, including the S8, LG G6, and Sony Xperia XZ. It does have a smaller screen than some of those, however, which is worth keeping in mind if size is important to you.
For most people, an extra millimeter here or a few grams there doesn't make much different, so the pursuit of the ‘thinnest' phone title isn't necessarily one worth winning for Huawei.
Display, hardware and storage
The exact specification of the Huawei P10 varies a little depending on your location, but for the UK, it ships with 4GB of RAM and 64GB of onboard storage, though this can be expanded using the microSD in the multi-function SIM slot. Other regions get between 32GB and 128GB of storage on board.
Drawing the most attention is the 5.1in Full HD display (1,920 x 1,080 pixels, 432 PPI) that, despite not matching up to the Quad HD resolutions of some competitors, has a bright, vibrant image that isn't overwhelmed by the UK's dazzling sunshine.
If you opt for the larger P10 Plus, you can step up in resolution to 1440p, but it's one that you'd appreciate more on the larger 5.5in display.
Practically, while the Huawei falls short in terms of screen resolution on paper, you're unlikely to notice in everyday usage, even if that frequently includes using your phone for TV and movies.
The upside of this decision for the P10 is a lower power draw from the display compared to a larger or higher-resolution panel, and given most people's battery life frustrations, the difference in visual quality is probably worthwhile. Give the screen size, the 3,200mAh battery is a solid choice, but more on that later.
Powering everything is a Kirin 960 Octa-Core chipset, which is a pairing of quad Cortex A73 (2.4GHz) and quad Cortex A53 (1.8GHz) processors. The review model (VTR-L09) reviewed here had 4GB of RAM.
Support for 4G bands is similarly dependent on where you buy your phone, but assuming it comes from a regular UK retailer or network, there's support for 4G on one of the two SIM slots, while the other is limited to 3G, and is primarily for calling.
As a sidenote, Huawei is one of the few smartphone vendors shipping phones with support for the multi-constellation satellite setup on offer today, meaning it connects to GPS, GLONASS, Galileo and BeiDou (BDS).
Naturally, for a top-of-the-range smartphone, there's the usual accoutrements you'd expect to find nowadays too, such as Bluetooth 4.2 and NFC.
Next: Performance, software and battery