Google is a software and services company through and through despite its new focus on hardware. So it's only fitting that we shift our gaze from the specs sheet and look instead at what really makes the handsets tick.
Ahead of our full review, here's a list of 10 key things that we feel make Google Pixel phones stand out from the crowd.
Android 7.1 Nougat
The Pixel ships with an incremental upgrade to Android 7.0 Nougat. This 7.1 build offers a wealth of new functionality like Night Light, a blue light filter for use at night, a Daydream VR mode, and improved notifications that can be opened using a downward swipe on the fingerprint sensor.
Some of the features found in Android 7.1 Nougat are Pixel-specific, including Google's new Assistant AI and the Pixel Launcher (more on that next).
Assistant builds on the groundwork laid by Google Now to provide Siri-like levels of intelligence. It can be used to find answers, manage everyday tasks, monitor travel plans, and translate languages on the go.
The Pixel Launcher effectively replaces the Pixel's Home screen with a new and intuitive interface.
The design is cleaner than stock Android, and has rounder app icons and a new search box. It also provides an alternative to the App Drawer which is accessed through a simple upward swipe.