Apple has unveiled the iPhone 7 and iPhone 7 Plus. Just as expected, it marks the death of the headphone jack, debuts new colour options and brings water resistance to the iPhone for the first time.
The firm no doubt expects big things for its latest smartphone, but the Galaxy S7 is reportedly flying off the shelves and Apple has strong competition in the market.
We've pitted the iPhone 7 against the Galaxy S7 on paper to see which one comes out on top.
iPhone 7: 138x67x7.1mm, IP67 certification, Lightning port
Galaxy S7: 142x70x7.9mm, 152g, IP68 certification, microUSB port
The iPhone 7 and Galaxy S7 both offer premium designs, the iPhone with its unibody aluminium chassis and the S7 with its smooth metal and glass finish. Both are extremely thin and light, although the iPhone 7 might win over more skinny jeans wearers with its 7.1mm profile. Both come with a fingerprint sensor in the home button.
Samsung's Galaxy S7 sticks with the trusty microUSB port, unlike the USB-C connection chosen for the Galaxy Note 7. The iPhone 7, on the other hand, uses Apple's proprietary Lightning port which, given the lack of headphone jack, means this is used for charging and headphones, along with Bluetooth and Apple's new wireless technology.
The iPhone 7 and Galaxy S7 have different levels of toughness with IP67 and IP68 certification respectively. This means that the iPhone is "protected against the effect of immersion between 15cm and 1m", while the S7 is "protected against long periods of immersion under pressure".
The iPhone 7 is available in Black, Jet Black, Gold, Rose Gold and Silver. The Galaxy S7 is available in Gold, Black, Silver, White and Pink.
iPhone 7: 4.7in 750x1334 resolution at 326ppi
Galaxy S7: 5.1in 2560x1440 resolution at 577ppi
The iPhone 7 has a 4.7in 750x1334 resolution display which, on paper, doesn't sound all that impressive, especially when compared with the S7's 5.2in QHD resolution AMOLED panel.
It doesn't stack up to the Galaxy S7, but it's hard to knock the iPhone's display given its levels of brightness and sharpness. Apple said that the screen is now 25 per cent brighter than before.
iPhone 7: iOS 10
Galaxy S7: Android 6.0 Marshmallow
You'll probably have a favourite already, so it's always tricky to pit iOS and Android head to head. The Galaxy S7 arrives with Google's Android 6.0.1 Marshmallow release with a promised upgrade to Android 7.0 Nougat.
The iPhone, on the other hand, runs Apple's iOS 10. This brings new features such as lock screen 'widgets', a revamped Messaging app, and support for Siri in third-party apps.
iPhone 7: Apple A10 (two 2.4GHz cores TBC)
Galaxy S7: Samsung Exynos 8890 (four 2.3GHz cores, four 1.6GHz cores) 4GB RAM
The iPhone 7 has Apple's new A10 Fusion processor. The firm claims it's the fastest smartphone chip available with its two "high performance" cores that offer 40 per cent faster processing than the A9 chip before it. A new GPU offers 50 per cent faster graphics than before, while a new performance controller makes for improved efficiency.
The Galaxy S7, on the other hand, uses Samsung's own Exynos E8890 octa-core chip, which certainly sounds more impressive on paper. We'll reserve full judgement until we've pitted the handsets head to head in the real world.
iPhone 7: 12MP rear-facing, 7MP front-facing
Galaxy S7: 12MP rear-facing with 4K video, 5MP front-facing
The two smartphones are evenly matched on paper when it comes to the cameras. The iPhone 7 has a 12MP rear-facing camera with an improved six-element lens and a wider f/1.8 aperture.
There's also a new Quad LED flash which is 50 per cent brighter than that seen on the iPhone 6S, and an upgraded 7MP camera on the front with auto image stabilisation.
The Galaxy S7 also has a 12MP camera, complete with a wide f/1.7 aperture and extras such as LED flash, phase detection autofocus, optical image stabilisation and Samsung's Dual Pixel technology. It has a 5MP front-facing camera with an f/1.7 aperture and auto-HDR mode.
iPhone 7: 1,960mAh
Galaxy S7: 3,000mAh
Both handsets have non-removable batteries. Samsung's is 3,000mAh and offers talk-time of 22 hours. Apple hasn't given exact specifications, but claims a lesser 14 hours.
iPhone 7: 32GB/128GB/256GB
Galaxy S7: 32GB/64GB, microSD (up to 200GB)
The iPhone 7 ships with 32GB, 128GB or 256GB of storage. Galaxy S7 buyers have less choice with just 32GB and 64GB options, but there's the bonus of a microSD slot.
Whether you prefer the iPhone 7 or the Galaxy S7 comes down to personal preference, but both are fairly evenly matched when it comes to specifications.
The Galaxy S7 has a bigger, higher-resolution screen, bigger battery and a microSD slot, while the iPhone 7 has the fastest available processor in any smartphone and a 12MP camera described as the best on the market.
Check back soon for our full iPhone 7 vs Galaxy S7 review.