The OnePlus 3 has been grandly dubbed the "flagship killer". We've learned to give such flowery marketing spiel a wide berth, but on this occasion it's heartening to discover that there may be some truth to such an outlandish claim. Read our initial thoughts on the OnePlus 3.
It's been a big year already for Samsung, HTC, LG and Huawei, so it will be interesting to see whether the new OnePlus can do enough to scare its closest competition. With that said, how does it stack up against its 2016 Android rivals?
OnePlus 3: 152.7x74.7x7.4mm, 158g
HTC 10: 145.9x71.9x9.0mm, 161g
Galaxy S7: 142.4x69.6x7.9mm, 152g
LG G5: 149.4x73.9x7.7mm, 159g
Huawei P9: 145x70.9x6.95mm, 144g
You can't mistake any of our line-up as each looks and feels like a top-end smartphone through and through. There's no cheap plastic, and it's all impressive metal and glass.
The Galaxy S7 offers pleasingly smooth curves and a shimmering build, the HTC 10 and OnePlus 3 exude an icy-cool utilitarian vibe, and the P9 represents the pinnacle of Huawei's design work so far.
The G5 stands out if only for its experiments in modular design. In our original review we praised LG for innovating, but were worried that we'd look back in a few years' time and remember it as the phone with the removable bits. Suffice to say, we still feel this way. The LG Friends website still appears worryingly empty, and availability of the additional modules is scant.
OnePlus 3: 5.5in AMOLED, 1,920x1,080 pixels at 401ppi
HTC 10: 5.2in Super LCD, 2,560x1,440 pixels at 564ppi
Galaxy S7: 5.1in Super AMOLED, 2,560x1,440 pixels at 577ppi
LG G5: 5.3in IPS LCD QHD screen, 2,560x1,440 pixels at 554ppi
Huawei P9: 5.2in IPS LCD, 1920x1080 pixels at 424ppi
The current crop of 2016 Android handsets caters for everyone in terms of screen size. There's also a mixture of display technologies (AMOLED, Super LCD and IPS LCD), and screen resolutions from Full HD to Quad HD.
Unsurprisingly the two most affordable handsets in our feature have the lowliest screen specifications (the OnePlus and Huawei respectively). There's nothing inherently bad with Full HD, but we'd naturally expect QHD as part of the parcel as the extra bump in pixels affords the screen more detail.
AMOLED produces the most pleasing results in our experience. Colours pop, blacks are inky, whites are clean, and the vibrancy allows colours to jump off the screen.
By contrast the Super LCD panel on the HTC 10 is perhaps one of the most natural-looking displays we've seen, and the colours appear almost restrained.
There's been a rush of phones with always-on displays, and the Galaxy S7, LG G5 and OnePlus 3 all have the ability to keep a tiny area of the screen lit to display date, time, notifications and such.
The OnePlus 3 introduces a Dark Mode that cleverly increases the warmth of the colour temperature (a bit like Apple's iOS Night Shift mode).