We were given some hands-on time with the handset that's flying for the flag for HTC in 2016, the HTC 10, ahead of the official announcement.
There's no doubting the engineering prowess that's gone into the HTC 10. The body has been made from a single sheet of metal, the edges have been chamfered and it really is a beautiful thing when the two-tone finish catches the light.
HTC wanted to maximise the real estate on offer, which is why we find only a fingerprint scanner on the front of the device.
We were impressed with its super-quick recognition (a quoted 0.2 seconds) which made unlocking the handset a breeze.
The HTC 10 measures 145.9x71.9x9.0mm, and 3mm at its narrowest point. HTC hasn't shrunk the design in the 12 months since the M9, and at 161g it feels weighty in the hand.
The power button is now ridged, but the volume controls are in the same place above. A dual slot on the left side houses SIM and microSD ports, and there's a 3.5mm headphone port (with built-in headphone amp) on the top. The bottom has a USB-C port and BoomSound Hi-Fi edition stereo speakers.
The HTC 10 will be available in 32GB and 64GB variants, but you'll be able to supplement this to a maximum of 2TB via microSD.
We were shown three colours - Topaz Gold, Carbon Grey and Glacial Silver - but we also believe a Camellia Red has been spotted in the wild.
The HTC 10 has a 5.2in Super LCD display that supports a Quad HD resolution running at 2,560x1,440 pixels. At 564ppi, it falls just a fraction short of Samsung's latest efforts, but we observed bright, punchy colours that match the high-clarity displays on the Samsung Galaxy S7 Edge and LG G5. We were also pleased to learn that it comes with Gorilla Glass 4 protection.
HTC claimed that the display is the fastest and most responsive touchscreen ever. It certainly was no slouch, but whether this is quantifiable and noticeable during daily use is anyone's guess.
Next: Performance, audio and camera