The Galaxy S7 is almost indistinguishable from its curvier sibling in performance and features, and that can only be a good thing. Samsung has clearly found its groove.
Sumptuous screen, fast and powerful, great camera, impressive battery, microSD storage, accurate fingerprint scanner, subtle design flourishes, Android Marshmallow.
Limited to 32GB model, mono speaker, 5.1in screen may be too small for some
From £569 SIM free or monthly from £26
Display: 5.1in Super AMOLED, 1440x2560 pixels at 577ppi
Processor: Octa-core Exynos 8890 (four 2.6GHz cores, four 1.59GHz cores)
Operating system: Android 6.0 Marshmallow
Storage: 32GB, expandable up to 200GB
Cameras: 12MP rear, 5MP front
The 3,000mAh battery is considerably larger than the 2,550mAh unit found in the S6, but those hoping for the S7 Edge's meaty 3,600mAh will be disappointed. However, put the S7 through a normal day's use and that disappointment won't last for long as you'll easily make it to bedtime without needing the charger. We found there was even enough for the morning after.
Again we detected a slight increase in phone temperature when we took advantage of Samsung's fast-charging feature and while working our way through a lengthy download queue, but it's nothing to be overly concerned about.
New to Android 6.0 Marshmallow is a feature called Doze. This is enabled by default and effectively puts your phone into a sleep state when it's lying idle. You can also expect an added boost from App Standby which stops the gradual drain from those seldom-used apps.
Of course, the gains made through these clever innovations are all for nothing if you decide to take advantage of Samsung's new Always-on display. As per our previous tests, you can expect to shed around half a per cent per hour if enabled overnight.
The Galaxy S7 is available from £26 a month with a £199 upfront payment on Vodafone. You'll want more than the 500MB data on offer, so we'd suggest the Red 10GB bundle for a monthly £44 cost and just £29 to pay upfront.
If the S7 Edge was big, brash and bold, the S7 is the sensible, quieter sibling. We love the small design details like the slight tapering of the screen and gentle sloping edges that make it a joy to hold. These elements alone are more nuanced than anything found on the flashy Galaxy S7 Edge.
Speaking of the S7 Edge, it's the same phone through and through. Everything from the camera optics, to the fingerprint sensor and powerful Exynos processor. Did we mention that gorgeous screen?
So if you liked the sound of the Edge, but perhaps prefer your handset more understated and less like a piece of jewellery, the S7 is the perfect choice.