Apple's first wearable device is late to the party, but already stands out in a crowded market. Whether it's worth the price tag is another matter.
Gorgeous design, smooth performance and navigation, great screen
Very expensive, software will take a while to get used to, no support for native apps (yet)
£ From 299
Model: Apple Watch
Display: Retina screen 272x340 (38mm model), 312x390 (42mm model)
Processor: Apple S1
Wireless connections: Bluetooth 4.0 Low Energy, WiFi 802.11b/g/n 2.4GHz (system use only)
Dimensions: 38.6mmx33.3mmx10.5mm, 42mmx35.9mmx10.mm
Battery: Unspecified, 18 hours promised
Weight: From 25g
The Apple Watch is the company's first dive into the wearables space and has already become the most talked about smartwatch yet, despite previous efforts from the likes of Motorola, Pebble and Samsung.
No wearable device has generated as much hype as the Apple Watch, but its late entry means that it's joining an already crowded market. Perhaps with this in mind, Apple has taken a different approach, making its smartwatch as much about fashion as functionality.
Setting up the Apple Watch is incredibly easy, as long as you have an iPhone 5S (or newer) running iOS 8.2, which will have put an Apple Watch app onto your smartphone.
Switch Bluetooth on, open the app, scan the face of the Apple Watch using your iPhone's camera, and you're pretty much done.
Your iPhone will then ask for a few details, such as your Apple ID, whether you'll be wearing the Apple Watch on your left or right wrist, which apps you want to install on your smartwatch, and whether you want to set up a passcode, which you definitely should.
After this the two devices will synchronise, a process that took two to three minutes during our trial.
Design and screen
Our review model of the 42mm Apple Watch came with the Milanese Loop, a stainless steel mesh strap that wraps around the wrist.
The strap is more like an item of jewellery than Apple's rubber and leather straps, perhaps making it a little feminine.
However, of all the straps available it is perhaps the one that goes best with the stainless steel body of the Apple Watch, giving the device an all-round premium feel, especially when compared with the likes of the Moto 360.
The strap is of such good quality that you won't be too worried about it picking up scuffs or scratches, but having said that the mesh-like material can easily attract dirt, grime and, er, cake.
The stainless steel Watch body appears tough enough too, and the screen has so far proved resistant to any cracks or nicks thanks to the Sapphire glass coating.
We've yet to build up the courage to put its waterproof credentials to the test, but will be sure to update the review when we have.
The Apple Watch is by no means as bulky as some competing devices, such as Motorola's and LG's latest Android Wear efforts.
We found the strap a little too big, and our abnormally small wrist is perhaps better suited to the 38mm offering. But the 1.7in screen felt by no means cumbersome, and sat comfortably - if not a little weightily - on the wrist.
This screen is one of the device's standout features. Apple has branded the 1.7in 332ppi screen a 'Retina' display, despite switching out LCD for OLED. The display is impressively crisp and vibrant, and features all the qualities you'll find on Apple's Retina-equipped iOS and OS X devices.
Another good thing about the screen is that, unlike the ugly thick border on Pebble's smartwatch efforts, for example, it's largely bezel-less, meaning that apps look great and fill the screen.
If you thought that's all we could possibly say about a 1.7in display you should be right, but you're not.
Force Touch will reportedly be coming to the iPhone 7 later this year, and is another stand-out feature which means that the Apple Watch will be able to detect the difference between light and hard presses on the screen.
The screen comes with a Digital Crown, a modern take on the traditional crown and a unique approach compared with the touch-based navigation on Android Wear.
A tap of the button or a flick of the wrist will launch the watch face, and you can push to jump to the app home screen or hold down to activate Siri.
The Digital Crown's most useful function, however, is navigating around Apple's WatchOS software, which we found much more pleasant than using the tip of our finger with squinted eyes.
Next: Software, performance and battery life