Apple smartphones always cause quite a stir in the run up to their release. But many industry commentators believe that the hype over the past couple of years has not quite matched the reality.
This is because Apple has released a steady stream of iPhones since the iPhone 4 that repackage and refine rather than rethink the offering. This year, however, Apple delivered what in many people's minds, including ours at V3, is its finest smartphone to date, the iPhone 6.
Featuring a larger 4.7in Retina display and redesigned metal chassis, the iPhone 6 is full of innovative features. Key additions include an upgraded A8 processor, new camera lens and Apple's latest iOS 8.1 operating system.
For a more in-depth look at the iPhone 6 and its key strengths and weaknesses, check out V3's full written review.