The battle between Apple and Samsung for control of the top-end smartphone market has been a yearly occurrence since the Korean firm released its first real iPhone challenger, the Galaxy S2, in 2011.
However, it's important for tech fans to remember that 2014 has seen a number of smartphones hit the market which, while not getting as much marketing time as the iPhone 6 and Galaxy S5, are just as impressive.
One of the biggest and most interesting of these is the HTC One M8. Unveiled in March, the HTC One M8 remains one of the best Android smartphones currently available and features a number of top notch components and software features.
Design and build
When it comes to design, the Galaxy S5 is for us the clear loser of the three for a variety of reasons.
First and foremost is its slightly cheap feeling metallic sides and polycarbonate back, which simply doesn't feel as high quality as the iPhone 6's and One M8's metal frames.
Additionally, while being IP certified, meaning it is water resistant, we found the Galaxy S5 is the least drop and scratch resistant of the three. Be warned: the Galaxy S5's metallic sides will chip after even a moderate drop.
Picking between the iPhone 6 and One M8 is slightly trickier as both have great designs.
The iPhone 6 should be more comfortable in the hand as it is significantly smaller and lighter than the One M8, measuring 138x67x6.9mm and weighing 129g. By comparison the One M8 measures 146x71x9.4mm and weighs 160g.
However, holding the two we found that, despite its increased weight, the One M8 feels slightly more ergonomic. This is largely due to its curved back, which fits into the contours of your hand.
We also found that the One M8's premium brushed metal finish not only feels more luxurious than the iPhone's aluminium matte finish chassis, but is significantly more drop resistant and proved capable of surviving falls that would dent the iPhone 6.
Winner: The One M8
Next: Display and operating system.