Since the release of Samsung's classic Galaxy S2, the Korean firm has enjoyed an increasingly large stranglehold on the Android smartphone market that has come close to killing many former industry heavyweights.
But this year, with numerous reports saying the firm's latest Galaxy S5 isn't selling quite as well as Samsung had hoped, its clear this may soon change and buyers are beginning to shop around to see what else is on the market.
Two of the biggest reasons for this are without a doubt LG's G3 and HTC's One M8. Both featuring an array of interesting design and software features, as we noted in our standalone reviews, the G3 and One M8 are two of the best phones currently available.
But as many UK buyers will not have used or owned either an LG or HTC handset, it can be hard to know which is the best choice. Luckily V3's here to help.
Design and build
From a distance the G3 and One M8 look fairly similar, both featuring elongated front faces with rounded corners and back faces. But once you get up close to the G3 and One M8, there are a number of design features differentiating the two phones.
One of the most obvious of these is the G3's button placement. Unlike traditional smartphone makers – including HTC with its One M8 – which place the volume and power buttons on the phone's side and top, LG has put them on the G3's back.
While it sounds slightly odd, we found the placement is actually to the G3's merit. The G3's buttons sit exactly where our index finger naturally falls when using the phone one handed and means the handset is still comfortable to use, despite its gargantuan 146x75x8.9mm measurements.
We found this rang true when comparing the G3 to the slightly more compact 146x71x9.4mm HTC One M8, which, despite being very comfortable to hold, could require us to stretch to reach the handset's power button on top.
The LG G3 is also the only one of the two to feature a removable backplate and battery, which will be a key selling point for power users who regularly like to carry a spare charged battery with them.
Countermanding this we found the HTC One M8 is significantly sturdier than the G3, primarily because its single piece chassis is entirely made of metal. By comparison the LG G3's polycarbonate removable backplate only has a fake metal finish.
While both the G3 and One M8 are robustly built, HTC's handset also proved more scratch and mark resistant than LG's
The one negative consequence of the One M8's metal chassis is that it makes it noticeably heavier than the 149g G3, weighing a hefty 160g. That said we didn't feel the weight ever made the One M8 feel unwieldy to use or unreasonably burdensome.
Next: Display, operating system and software