The Lumia 720 is a decent choice for businesses, offering the business features of Windows Phone combined with a number of custom Nokia innovations. However, with the same processor and memory as the 620 and a slightly less crisp display, it doesn't offer that great value for money.
Windows Phone 8 business features, Nokia location services, reasonable camera
Processor and screen no better than on the cheaper Lumia 620
Processor: 1 GHz, Qualcomm Snapdragon S4
Display: 4.3in WVGA, 800x480 217 ppi
Storage: 8GB internal storage upgradable to 64GB via microSD, 512MB RAM
Camera: 6.7MP rear camera, 1.3MP front camera
Connectivity: 2G Network, GSM 850 / 900 / 1800 / 1900. 3G Network, HSDPA 850 / 900 / 1900 / 2100
Operating system: Windows Phone 8
The Nokia Lumia 720 was unveiled alongside its cheaper sibling, the Lumia 520 at Mobile World Congress in February.
The Finnish firm promoted the 720 as one its greatest achievements to date, claiming it has managed to load up the mid-range £300 device with many of the innovations seen in its flagship 920 handset.
The 720 is doubly important as it completes Nokia's current generation of devices, so that the firm has handsets available in all key price brackets.
Nokia claims this means it is now ready to really push into the enterprise space, with high-end, middle and low-end Windows Phone 8 handsets.
Visually, the Lumia 720 continues Nokia's legacy of creating brightly coloured striking devices. It features a unibody, polycarbonate case with rounded corners and a slightly curved rear face, topped with a solid feeling Gorilla Glass 2 front.
The rounded corners and unibody chassis makes the 720 look a little like a cross between Nokia's slightly more pricey Lumia 820 and HTC's top end Windows Phone 8 X.
Size-wise the 720 is slightly smaller than Nokia's flagship 920, measuring in at a reasonable 128x68x9mm. The 920 by comparison measures in at 130x71x10.7mm.
However, despite being fairly similarly sized the 720 is far lighter than the 185g Lumia 920, weighing just 128g.
This means that the 720 is very comfortable to hold and easy to use, a fact helped by the slightly rubberised finish of the chassis, which helps you get a decent grip on the smartphone.
The slightly smaller dimensions also make it so the power, volume and camera keys on the side remain reachable when using the device one handed.
Our only real qualm with the 720's design is that it doesn't feel quite as solid as other Lumia handsets. As we found on the similar Windows Phone 8 X chassis, the 720's finish is also prone to picking up the occasional blemish.
Also, unlike other Lumia handsets, the device chassis is pliable and bends slightly.
That said, compared to other devices in the same price bracket, the 720 is well built and our issues are largely due to the fact that we're used to the stellar build quality seen on Nokia's top end smartphones.