Samsung has unveiled the logo for its Siri rival Bixby and, if you ask us, it looks more like a pregnancy app than an impressive AI innovation.
But as tech logos go, it's not even close to the worst for looking like something else entirely. Here are our seven favourites.
1. Lenovo - the evil owl
Tell me that 'ovo' doesn't look like two eyes and a beak. Every time I look at the Lenovo logo, I see a watchful owl, ready to peck at a moment's notice.
I've named him Len for obvious reasons.
2. Acer - JADE
Look at your Acer laptop upside down and you'll be left wondering who Jade is and why she left her PC behind.
Coincidentally, Acer did a phone called Liquid Jade - if they'd dropped the 'Liquid' bit, it could have had a really cool ambigram logo.
3. LG - emo kid
We've all had this haircut. The eye-covering, the-world-doesn't-understand-me, Green-Day-on-my-iPod cut. The difference is, most of us grew out of it.
The LG logo still hasn't. It goes too well with its wallet chain and ear stretchers.
4. Motorola - a top-down look at Madonna's pointy bra
Imagine you're 1990 Madonna, wearing your eye-threatening pointy bra. You look down to check everything's in place, and you see - the Motorola logo?
This is ALL I SEE when I look at Motorola products. Thanks guys.
5. Reuters - a flushing toilet
This one is actually based on fact, assuming this Postsecret submission is accurate:
Even if it's not, you can't unsee the news toilet. It's been quite apt in recent months.
6. RJMetrics - Y-fronts
American analytics company RJMetrics was somewhat surprised when they started promoting their new logo on Twitter and received hundreds of replies from Brits asking why it looked like a pair of pants.
The resulting blog post - which is amazing - chronicles the introduction of said Yanks to the concept of Y-fronts, and the logo redesign that followed. To be honest though, it still looks like pants.
7. Tesla - a contraceptive coil
I'm guessing there were no women in the room when Tesla decided on their logo, because while it might look cool and macho to dudebros, it 100 per cent looks like a contraceptive coil to women.
That's right, it's a Tesla coil.
If you intended for your logo to make women cross their legs and cringe, Tesla, carry on. Your customers do that already.
All logos in this article remain the property of their respective owners, other than our terrible MS Paint edits which no one would want to claim anyway. Please don't sue us. Thanks.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago