You can't swing a metaphorical cat at a technology conference without hitting an executive excitedly gabbling about the Internet of Things (IoT) and how in 2015 it will revolutionise the world, cause profits to soar and maybe make you more attractive to the opposite sex.
Cast your mind back to September 2014 and you'll remember Intel's tiny Edison processors described as a core component to enabling the IoT world.
More recently, when I attended Microsoft's Convergence 2015 conference in March, the Redmond company boasted how its Azure IoT Suite would help propel the technology industry's most pervasive topic.
Roll on to May, when I attended SAP's Sapphire Now in Orlando the company revealed its HANA Cloud Platform for the IoT bolstered by partnerships with Intel and Siemens.
Immediately following the SAP showcase was Citrix's Synergy 2015 event, also hosted in hot and humid Orlando, where amid a raft of minor product updates and tweaks Citrix chief executive Mark Templeton revealed Project Octoblu, the firm's take on an IoT platform.
And suddenly all the bluster behind the IoT made sense.
Rather than talk excitedly about the mass of data sucked up from myriad networked devices and apps, and harp on about finding the value in that data, Citrix simply showed how a rather slick IoT platform can make life easier and less tedious for business workers.
Project Octoblu is essentially the combination of a machine-to-machine, cloud-based software platform and a small rectangular system-on-a-chip device stuffed with wireless connectivity.
The system allows virtualised apps and desktops to be carried around by a user in and beyond the confines of an office. It also automatically logs users into their virtual workspaces and related wireless devices, taking the hassle out of tethering devices and manually accessing workspaces.
Things get more interesting when the flow diagrams of the Octoblu software get more expansive.
For example, entire meetings can be set up automatically, with the system logging in conference calls, alerting attendees, recording the proceedings, and even ensuring the lights are turned on in a meeting room.
This allows a Workspace Hub (pictured) user to simply walk from a desk straight into a prepped meeting without needing to log-in to anything or mess around with wireless connections.
In effect, Project Octoblu takes care of the boring, fiddly parts of setting up technology for work. At first this seems an almost painfully mundane use of IoT, given it's not revolutionising business operations or uncovering new uses for sensor data.
However, if you are like me, you'll find that constantly needing to log-in and out of apps and get Bluetooth devices to play nicely together becomes more frustrating the more you end up repeating the process.
Then there's the time wasted getting everything set up if you are working remotely or in an office that has embraced the use of hot desks.
I often lose several minutes at the start of my day through plugging in a mouse and monitor into my laptop and adjusting the display to my preferences by reversing the seemingly bizarre calibrations set up by the desk's previous occupant.
Citrix is touting Project Octoblu as an IoT platform that allows people to be more productive by taking care of the humdrum leg work of everyday work life. It's not big and world changing, but it is subtly clever and neatly elegant.
For me, an automated system would simply give me more time to get my morning coffee and gather my thoughts before my fingers begin their daily keyboard dance, rather than repeat the everyday drudgery of setting up my workspace that leads to reflections on the futility of modern life.
Users are told that their non-existent 'iPhoneID' is expiring soon
Expansion of SDK intended to expand Amazon Alexa ecosystem
Locky returns from a prolonged rest with two new variants
AMD lambasted over Radeon RX Vega pricing that will add an extra £100 to RX Vega 56 and 64 graphics cards
Company accused of failing to tell anyone that the launch prices were only introductory offers