Apple launched its first smartwatch on Monday, in case you managed to avoid this momentous occasion. The launch created the normal buzz expected from any Cupertino event, and many industry commentators predict that the Apple Watch will invigorate/revolutionise/kickstart etc etc the wearables market. Many others argue that Apple has left it too late, is now a follower and won't sell very many.
I'm firmly with the first group on this one. There are millions of iPhone users, and it will only take a small portion of this group to rush out and buy the £299 smart timepiece for it to be deemed a success.
Apple has also proved time and again that it can take the lowest current market price for an item, double it, and still sell the product in droves.
But the Apple Watch doesn't have to sell in huge numbers to prove itself in the consumer market. Fitness smart bands from the likes of Fitbit have gained some traction in the marketplace, but smartwatches even from established brands like Samsung and Sony have failed miserably compared with their smartphone counterparts.
Samsung managed to shift 1.2 million smartwatches in the fourth quarter of 2014, which might sound impressive at first glance, but less so when compared with the 74.5 million Galaxy handsets sold over the same period.
Sony managed a measley 550,000, while standalone smartwatch brand Pebble reached 700,000 units shipped.
These numbers are even smaller in the UK. Total wearables sales amounted to 420,000 units - and this included some devices that would have been given away - with a total value of £51m. Around 11 percent, or £5m, of that £51m went on smartwatches.
So it's clear that Apple has an excellent chance of success with consumers, based on current low wearables market penetration and high brand value. But will the business market be so easy to crack? Apple will certainly be hoping so.
A large part of the iPhone's and iPad's success is down to their infiltration into the enterprise. Apple sat quietly back while individual users did its work for it, leading to the bring your own device revolution we're now experiencing.
Five years ago an IT manager would have laughed at the prospect of Apple smartphones and tablets making their way onto corporate purchasing plans; iPhones are now at the top of the pile for company smartphones, as CIOs, CFOs and business leaders realised that they have to support devices staff actually want to use, and actually they're pretty decent business tools.
So the ideal scenario for Apple will be that the Apple Watch follows a similar pattern to iPhone and iPad enterprise adoption, forced through by individual users and early adopters who've already made the purchase out of their own pocket and then look to their employer to provide them with apps to use on it; and then moving through the adoption cycle to the business realising how valuable these smartwatches are and adding them to the corporate purchasing list.
So far Salesforce is the only notable software vendor ready to launch specific business apps for the Apple Watch. Swiftly after the smartwatch launch on Monday, Salesforce unveiled Analytics Cloud for Apple Watch, which will be available in April, giving sales and marketing staff access to key data from their wrist.
Salesforce1 for Apple Watch will follow in the third quarter, pushing notifications to the smartwatch about business priorities to salespeople, service agents and marketers, while Salesforce Wear Developer Pack for Apple Watch will support Salesforce1 developers building their own enterprise apps for Apple Watch.
Whether staff actually need to access this data from a watch, rather than checking their phone, tablet or laptop, is a moot point. Plenty of workers will have an Apple Watch - the latest estimates predict 20 million sales this year - and they will expect to have the functionality available to justify their purchase.
This in turn will lead to many other enterprise software firms rushing to create their own apps for the Apple Watch, spurred on by the number of potential users.
So the likelihood of a CIO currently arguing the case for the Apple Watch to be rolled out among their firm's sales force based simply on Salesforce's efforts, is just as laughable as the iPhone being the top business smartphone was five years ago. But Apple has the power to entice developers just as much as consumers, and it won't be long until other enterprise software vendors launch apps into the Apple Watch App Store.
One CIO quipped to me earlier this week that they had already sent an email to the firm's CFO advising him that the Apple Watch shouldn't be accepted as a corporate IT purchasing request - along with the first gold MacBook.
When I pointed out that Salesforce will have apps available so there is a business case for the Apple Watch, the retort was that his firm doesn't use Salesforce, or only in small pockets.
But as more enterprise software providers roll out Apple Watch apps over the course of the next year or so, it won't be long before the CFO is sending that email back to the CIO with a request to add smartwatches onto the IT purchasing list.
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