Apple co-founder and former CEO Steve Jobs famously argued "no one's going to buy a big-screen phone" when plus-sized handsets first started hitting the market.
While this may have been true in 2010 the high sales of large handsets and commonality of plus-sized phones running Android and Windows Phone means it's fair to say this is one of the few times Jobs was proven wrong.
This year Apple unveiled its first ever iOS phablet, the iPhone 6 Plus. While Apple fans may bemoan the move away from Steve Jobs' design edict, I think the move is a smart one.
Given the popularity and increasingly common presence of 5-6in smartphones it's clear the plus-sized market is here to stay. And if Apple were to ignore it any longer, it would risk making the same mistake Microsoft did when, under the leadership of ex-CEO Steve Ballmer, it chose to ignore the then-new tablet market.
What's more, rather than tentatively test the phablet water, Apple has jumped straight in and released what is on paper one of the finest large handsets ever made.
Featuring an 5.5in Retina Display, cutting-edge A8 processor and running Apple's latest iOS 8 operating system, I can definitely see the iPhone 6 Plus being a big hit with both existing and new smartphone buyers.
That said, while there is definitely appeal and reasoning behind the iPhone 6 Plus, I'm slightly less enamoured with Apple's other 2014 handset, the iPhone 6.
While there's definitely a market for plus-sized smartphones, there are also still a lot of people who like their phones to be regular and, well, phone-sized.
This was a key market that Apple had managed to tap with its original set of small-screen iPhones. In fact many industry commentators have speculated that Android manufacturers chose to create the big-screen market as they didn't want to directly compete with Apple in the space.
Because of this, I'm a little upset Apple hasn't chosen to make sure it continued serving the small-screen market, instead choosing to give the iPhone 6 a 4.7in Retina display. While 4.7in doesn't sound huge to most Android buyers, it's important to note the iPhone 6 display is a full 0.7in bigger than that of the Apple iPhone 5S, 5C and 5 and so will feel downright gigantic to most iPhone users.
I'm sure existing Apple customers will once again rush to buy the handset and laud the screen as a sign of the firm's genius – ignoring the fact this is Apple actually playing catch-up and copying a trend set by its competitors – but the iPhone 6's large screen is still bad for the smartphone market.
The iPhone 6's screen size means an already understocked market will now have even less choice and buyers looking for a small, pocket-friendly smartphone will struggle to find a top-end handset. Even Sony's latest Xperia Z3 Compact, which prides itself on being small, comes loaded with a 4.6in display.
As a result, while people may praise Apple for its "innovations" creating its latest wave of iPhones, what it has actually done is take a step backward and remove one of the biggest selling points differentiating it from its competitors, thus contributing to the slow stagnation in the phone industry.
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