One year into its overhaul, Yahoo is looking to turn around what was once a failing business, with new chief executive Marissa Mayer at the helm.
In a year, Yahoo's newest chief executive has remade the company in a model that may represent the glory days of her former employer, Google.
A former Google executive, Mayer was brought on board at Yahoo to bring some structure to a company that struggled through years of losses and failed chief executives that included the likes of Jerry Yang, Scott Thompson and Carol Bartz.
Where Yahoo's former chiefs sought to bring about more of the old ways, Mayer promised to give the company a new perspective.
A veteran of Google's rise to power as the world's foremost search engine, Mayer was tabbed as the architect of a rebuild for a Yahoo brand that was on its last legs.
With Microsoft courting Yahoo for an acquisition, Yang pushed for the company to foster a strong personality and rekindle the start-up spirit that helped make Yahoo into a Silicon Valley icon. The Yahoo co-founder pushed for the company to avoid a takeover at the hands of the Redmond giant.
That hesitance, however, proved to be Yahoo's undoing. Following a shareholder revolt, Yang was ousted. In his wake, the company saw short-lived tenures for Carol Bartz and Scott Thompson, both of whom exited under inglorious circumstances.
With all other avenues exhausted, Yahoo had no choice but to turn to its longtime rival, Google. Seeking a solution for its financial woes, the company tabbed Marissa Mayer as its chief executive officer.
In turn, Mayer has helped to establish a company that has not only turned itself around, but embarked on a set of mergers and acquisitions that could help to modernise Yahoo and bring the company into the 21st century.
Among the moves from Mayer were a series of high-profile acquisitions. Yahoo made headlines when it paid a hefty price for blogging firm Tumblr. While risky, the move has been lauded by industry pundits as a step in the right direction for Mayer's efforts to remake the search giant as a web content firm.
While Yahoo expanded its holdings with the Tumblr purchase, it has also sought to cut off many of its less-profitable operations. Under Mayer's guidance, the company recently shuttered a dozen of its web services, including the iconic AltaVista search engine and a number of developer programmes.
Thus far, Mayer has shown that she has the proper touch with Yahoo. Under her guidance, the company has seen its financial losses slow and for the first time in years, shareholders have reason to be optimistic about Yahoo's future. Once given up for dead by industry pundits, the company is once again showing signs of a resurgence.
One year in, Marissa Mayer is showing all the signs of a great chief executive. Should the company in fact return to its former glory, Yahoo's turnaround will be measured alongside those of IBM in the 1990s and Apple in the 2000s. Mayer, meanwhile could find herself among the icons of Silicon Valley.
Should that come about, her first year with Yahoo and the critical moves she made to right the ship will become material for business texts and university management courses. Marissa Mayer, and Yahoo, could go down as one of the great success stories of this decade.
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