Nokia and Apple are both tipped to unveil new smartphones this September, and while the general public's eyes may be aimed squarely at the iPhone 5, I'm more excited at the prospect of a Lumia running Windows Phone 8.
Apple's iPhone 5 is currently the world's most anticipated device, with only Samsung's Galaxy S3 smartphone coming close to matching the device's pre-release frenzy of speculation.
In fact, the ongoing interest around the iPhone 5 is a true testament to the ingenious nature of the Apple brand. Smartphone users have continued to follow every nebulous, unconfirmed rumour and eaten up every "leaked" blurry image of a supposed iPhone 5 prototype for the best part of two years now, despite a lack of any official information from Apple.
This level of hype inevitably leads to disappointment when the device finally comes to light and doesn't quite live up to the expectations of Apple fans.
Take the iPhone 4S launch last year as an example. The run up to its unveiling saw all manner of rumours emerge, including everything from the inclusion of a new turbo-powered processor to a larger, much higher resolution screen.
Despite the massive hype, Apple fans were eventually treated to a slightly tweaked iPhone 4 that featured the same screen dimensions as its predecessor and a slightly faster processor, but little more.
Regardless of the backlash that followed, with many users attacking Apple for the lack of innovation, the iPhone 4S has sold remarkably well, breaking numerous sales records across the globe.
This showcases the sad truth that Apple really hasn't got much of an incentive to change the iPhone, as fans will continue to queue up to buy the device come what may.
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