This summer's games was predicted to become the 'social media Olympics' in the most positive of ways, with online users rejoicing in the use of real-time conversation to hear the thoughts of Olympics athletes and fellow sports enthusiasts.
The International Olympic Committee even promoted the event as such, embracing social media through partnerships with Twitter, Facebook and Google YouTube.
On the first day of the Games, Twitter in particular had high hopes for the use of its medium during the event, revealing that 60 per cent of the UK's 543 competing athletes were on the platform, accompanied by its belief that the micro-blogging service would "bring people closer".
Twitter's usage may have held up to expectations during the Games, but the reality of the 'social media Olympics' has been a pretty negative experience, with many instances on Twitter bearing testament to this fact.
Firstly, far from bringing athletes together, the use of Twitter has led to some athletes being expelled from the Games due to online attacks on competitors, many of which have been racist.
There was a Swiss footballer who greatly insulted South Koreans by calling them a "bunch of mongoloids" and a Greek athlete who was banned from the Olympic team for racist comments against African immigrants.
Then there is the negativity directed at athletes from the general public. UK diver Tom Daley after not winning the competition was told by a 17-year-old boy on Twitter that he had let down his recently deceased father. The perpetrator was later arrested by the police under the Malicious Communications Act, which prohibits people from writing grossly offensive messages.
Meanwhile, UK gold medal athlete Jessica Ennis has spoken about how she had avoided Twitter in the run-up to the games because hearing the conversations had put her under too much pressure.
Perhaps to top off the list of negative events surrounding the platform, Twitter itself had to apologise for pulling the plug on a journalist's account when he complained about NBC's coverage of the Olympics.
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