Many firms are struggling to deal with the rise of social networks, and the impact they have in the corporate world, and it seems some are taking a more draconian approach than others.
On Tuesday, Sky News sent out an email to staff with new social media guidelines. According to The Guardian, this included "a contentious ban on retweeting rival ‘journalists or people on Twitter'", along with a warning to "Sky News journalists to 'stick to your own beat' and not to tweet about non-work subjects from their professional accounts.
"So, to reiterate, don't tweet when it is not a story to which you have been assigned or a beat which you work," the email read, according to The Guardian.
"Do not retweet information posted by other journalists or people on Twitter. Such information could be wrong and has not been through the Sky News editorial process."
This sounds completely the wrong approach to Twitter for any organisation that wants to grow its authority on social networks, especially one in the world of media where the core objectives are to connect with your audience and be read, heard or seen by as many people as possible.
And that's leaving aside the issue of how the journalists will react to being controlled in this way, and the additional workload of working out what is and isn't okay to tweet.
In the wake of the leaked email, Sky News is playing down the furore, telling V3 the rules only apply in the case of breaking and developing news stories.
So, for example, a Sky News journalist would still be able to retweet a V3 tweet about a story we had covered or a topic with some interesting commentary.
Fortunately for Sky News, its policy has quickly been overshadowed by a gaffe at the BBC, which saw the national broadcaster wrongly report that Spurs manager Harry Redknapp had been found guilty of tax evasion earlier on Wednesday.
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