Following Yahoo's appointment of ex-PayPal chief Scott Thompson as its new chief executive this week, the big question on everyone's lips is whether Thompson has what it takes to turn the fortunes of the struggling web firm around.
I, for one, would like to see Yahoo perform well again, though I am not sure why, as I seldom use any of its products anymore, except perhaps for Flickr.
I even feel a pang of annoyance whenever a computer I am using defaults to a search engine other than Google, because the results fed back to me are never as helpful.
Perhaps it is because I used Yahoo in my teenage years to research school homework, along with the likes of AskJeeves and AltaVista, and it's the only one that retains a strong presence in the internet community. Or maybe it is just because I'm getting tired of writing endless stories about Yahoo's demise.
Yet much as I would like to see Thompson succeed, my instinct tells me he will meet the same fate as his predecessor Carol Bartz.
When Bartz was appointed by the Yahoo board, the chairman Roy Bostock referred to her "track record of driving growth" and underscored how Bartz had helped turn Sun Microsystems into a billion-dollar company before her stint with Autodesk, where she boosted revenues from £195m to £1.04bn in just four years.
Similarly, the Yahoo board this week noted Thompson's success during previous leadership positions.
Under Thomson's leadership, PayPal solidified its lead as the global online payment service, expanding its user base from 50 million to more than 104 million active users in 190 countries, increasing the number of merchant partners to more than eight million globally and growing revenues from $1.8bn to over $4bn in 2011.
However, while Thompson, like Bartz, has an impressive CV, there are other more ominous similarities. Not least, his inexperience in online content and advertising, the area that makes up the firm's biggest chunk in revenue.
Furthermore, Thompson is also an external hire, thereby delivering a clear message that Yahoo does not believe it breeds leadership qualities in its staff, nor in its business for that matter.
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