Either way, they are often so focused on themselves, they forget the most important element in the presentations - the audience. As Dr RA Bauer said: 'Audiences are obstinate. They chose with whom they communicate about what they will communicate and the meaning that communications come to have for them.' If you've ever given a talk that went well, only to be perplexed when the same talk went badly on another occasion, the explanation will probably be that you had a different type of audience. It is vital to find out as much about your audience before the event, and then perhaps conduct a straw poll on the day to elicit key information. If possible, talk to delegates before you present and find out about their world. Are they rich or poor, content or disgruntled, confident or scared? Do they welcome you and your topic, or are you setting out changes they don't want to know about? Sit in their seats, think about what they want to know, not what you want to tell them. Some years ago I had to lecture in Spain about international tax to the newer players in the PGA European golf tour. After playing for a fortnight to try to qualify for the tour, they found out on the Friday whether they had made the cut. What do you think they did on Friday evening? On the Saturday morning they had to attend compulsory lectures, including mine. Half of them arrived still drinking. Fortunately, my colleague and I had done our homework and we were prepared. We presented a very simple piece about how much money the golfers could lose to the taxman if they failed to get proper advice. While we tossed what appeared to be thousands of pesetas at them, they listened. Know your audience and enjoy all your presentations. - Ann Baldwin FCA is a management trainer and conference speaker.
Kicking Palantir off of AWS is among their demands, too
Rafaela Vasquez was watching The Voice at the time of the crash, new evidence shows
PUBG price slashed on Steam after selling more than 50 million copies - as daily player numbers plunge
Use the same password for every website? It might be time to change them all