Apple today launched three new iPhone models, the iPhone XS, the iPhone XS Max and the slightly cheaper iPhone XR, but has left the rest of its iPhone range unchanged.
Apple will now, therefore, be offering a total of seven iPhone models from the iPhone 7 upwards, with the iPhone 6, iPhone 6 Plus and iPhone SE being cut from the range. The iPhone 7, meanwhile, will now have a starting price of £449, and will become the entry-level model as soon as stocks of the iPhone 6, 6 Plus and SE have been cleared.
The key upgrades coming with the three new devices include the A12 Bionic CPU, IP68 water and dust resistance and tweaks to the camera and lenses to improve video.
However, while the iPhone XS and XS Max boast new Super Retina HD displays, the XR has a cheaper Liquid Retina HD display, IP67-rated dust and water resistance, and a single - rather than dual - 12MP camera.
The iPhone XR will also be distinguished from its more expensive stable mates by a choice of less fancy colours - black, white, blue, yellow and red - compared to silver, space grey and gold.
Specs wise, the iPhone XS will offer a 5.8-inch screen, while the XS Max will offer a 6.5-inch screen. Both devices do away with a physical bar at the bottom and, in consequence, Apple is pushing its Face ID facial recognition authentication technology over fingerprint scanning.
The iPhone XS and XS Max will be available to pre-order this Friday and will be available from Friday 21 September, while punters will have to wait a little longer for the iPhone XR. It will be available for pre-order from Friday 19 October and available from 26 October.
Prices for Apple's shiniest new smartphones will start at a mere £999 for the iPhone XS, while the iPhone XS Max will start at £1,099 - but the 256GB and 512GB models will cost £1,249 and £1,449 respectively.
The iPhone XR, meanwhile, will be offered with 64GB, 128GB or 256GB storage for £749, £799 and £899 respectively.
The launch was pretty much as expected, with recently leaked renders of the iPhone XS and XS Max proving accurate, as were suggestions that Apple would introduce a dual-SIM model for the first time.
Likewise, pricing for the iPhone XR also proved reasonably accurate. However, suggestions that Apple would update the iPhone 8 - launched last year - and introduce an iPhone 9 were unfounded.
At the same time, the company also unveiled an Apple Watch with updated health features.
As rumoured, the new watch features a built-in ECG reader, with Apple CEO Tim Cook claiming that the Apple Watch hasn't just become the world's most popular smartwatch, but the world's most popular watch. Full stop.
In-line image via 9to5Mac.
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