Intel has teased what appears to be the company's first discrete graphics card.
The teaser comes via a video on Twitter, which is accompanied by the text "We will set our graphics free".
The forthcoming discrete GPU is said to be codenamed "Artic Sound". And as you can probably expect, the video provides some restricted shots of the card to pique interest, alongside dramatic music before ending with "and that's just the beginning".
This no doubt means that the teaser is just the start of more incoming information about Intel's upcoming discreet cards.
The teaser trailer comes just weeks after the company took to Twitter to confirm its first GPU is coming in 2020.
The tweet also included a link detailing the appointment of Raja Koduri as the chief architect and general manager of the company's newly formed Core and Visual Computing Group, which will focus on graphics.
"We have exciting plans to aggressively expand our computing and graphics capabilities and build on our very strong and broad differentiated IP foundation," said Murthy Renduchintala, Intel's chief engineering officer.
"With Raja at the helm of our Core and Visual Computing Group, we will add to our portfolio of unmatched capabilities, advance our strategy to lead in computing and graphics, and ultimately be the driving force of the data revolution."
Koduri has some 25 years experience in graphics technology recently making the jump from AMD to Intel. He has also worked at Apple and spearheaded the transition of Macs to Retina displays.
With AMD once again producing highly competitive CPUs, Intel is planning to strike back, not just with discrete graphics cards, but also more powerful integrated graphics.
However, the first products are still two years or so away from launch.
In addition to taking on AMD and Nvidia directly in the discrete graphics card market, Intel is no doubt hoping that the push will give it an extra edge in supercomputing and AI, where GPUs have increasingly been deployed for their mathematical compute power.
Double legal trouble for Musk as he also faces civil lawsuit over renewed British pot-holer 'paedo' claims
Battery development could help boost performance of smartphones
Topological photonic chips promise a more robust option for scalable quantum computers
In quantum physics both the chicken and the egg can come first, claim University of Queensland researchers
Cause-and-effect is not always straightforward in quantum physics