Microsoft has sought to soothe furrowed developer brows anxious over the company's $7.5 billion purchase of code repository GitHub by promising not to plaster the site with adverts.
The promise was made by Nat Friedman, the co-founder of past Microsoft purchase Xamarin, who is set to become CEO of Github when the acquisition is completed.
Friedman made the pledge in a Reddit Ask Me Anything (AMA) last week.
Addressing claims that users were jumping ship to rival GitLab in protest of the acquisition, he said that "not that many" had left, adding that a considerable number of projects had been uploaded to GitHub since the acquisition.
"Developers are independent thinkers and will always have a healthy degree of scepticism, but I admit I was sad to see that some felt compelled to move their code," he wrote. "I take the responsibility of earning their trust seriously."
The theme of trust has been repeatedly on the lips of Friedman since his tenure was announced and users are often reminded that GitHub will be left to work independently of its new parent.
For example, he confirmed that Atom and VS Code will continue to be available independently, despite their overlapping purpose, with Friedman pointing out that developers are particular about their set-ups and nobody wants to mess with that.
Equally, there will more likely be a GitHub login option for Microsoft accounts, rather than Microsoft account migration for GitHub, and a promise of no ads on GitHub.
As for what parts of GitHub culture to bring to Microsoft, Nat points out that GitHub runs on GitHub. Could it be a hint of a future internal platform shift, but probably not.
Asked if Clippy would be joining GitHub, Nat (rightly) points out that he is actually "Mr Clippit" and should be addressed as such.
Some issues like terms of service and private repo policy are "too soon" to have been fully reviewed, he added.
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