Samsung is aiming to sell at least 320 million smartphones in 2018, decisively putting behind it the Galaxy Note 7 debacle of 2016, after a markedly more successful Galaxy Note 8 launch just months ago.
While Samsung is facing stiff competition in the market for Android smartphones from low-cost Chinese manufacturers, such as OnePlus and Huawei, it can still command a premium for devices.
This year, that will include the Galaxy S9, Galaxy S9+ and Galaxy Note 9, with a launch schedule expected to start in March - although there may be some reveals at January's CES trade show.
Of course, these launches will no doubt be preceded by a rising tide of leaks of varying accuracy.
In addition, not all the devices that Samsung is planning will be sold worldwide, with the company targeting particular major markets, such as India and Indonesia, with niche devices.
Although the company reportedly estimates that it will sell more than 320 million smartphones, it also expects to see success across its other mobile device products.
If the courses are correct, the company is also aiming to ship 40 million low-cost feature phones, 20 million tablet computers and five million wearable products.
But the smartphone market is arguably the biggest market area of interest to Samsung and, even if it plays second fiddle to Apple in tablets, it remains the runaway market leader in smartphones.
It will also be investing in artificial intelligence after arguably being blind-sided by Amazon, Google and even Apple in the development of AI-based products and services
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