American technology giant Google has unveiled a new set of guidelines in a bid to take down in-app adverts that ruin the user experience and make false claims, claims Livemint.
App developers have a variety of ways to make money, but if they're offering consumers free apps, they typically resort to using in-app advertisements.
Many users however object to being shown adverts, which has resulted in the rise in use of ad-blocking software on many devices. Some argie that ads tend to make apps look ugly, use lots of mobile data and make false claims.
Google, however, is beginning to take these issues seriously and has overhauled its advertisement requirements for developers releasing apps in the Play Store.
One of its leading new policies transforms the way that developers capitalise on a device's lockscreen. From now on, they won't be able to show advertisements on the lockscreen unless there's a reason.
Developers can only do so if they've created a launcher or lock screen app. Google explained: "Ads must only be displayed within the app serving them."
In the past, many apps and games have sent advertisements and sponsored notifications to the user's lockscreen.
The firm will also ban apps that use notifications and pop-ups to sell products and services to customers, as well as those that have copied the design of another service.
As is often the case with advertisements, companies can make false claims and deceive customers into making the wrong decision. Google will prohibit apps that do so.
There have been a handful of high-profile apps that use deceptive advertisements. Just last month, it was reported that Google banned UC Browser from the Play Store due to breaching guidelines.
The new guidelines also state that advertisements need to be age-appropriate, and they're clamp down on advertisements that use dodgy claims to "compel" users to click on them.
"If an app uses full-screen advertisements to interfere with normal use, they must be easily dismissible without penalty," reads the policy.
Google is constantly monitoring apps and games for inappropriate advertisements, but users now have the ability to flag apps that may be violating Play Store rules.
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