Apple's HomePod personal assistant, the company's answer to Amazon Echo and Google Home, has been delayed until early 2018.
The Siri-powered device was first announced at the company's Worldwide Developer Conference (WWDC) in June, with the company promising availability in December in time for Christmas.
But in a statement seen by Buzzfeed's John Paczkowski, an Apple spokesperson confirmed that the it won't now be released until early next year.
"We can't wait for people to experience HomePod, Apple's breakthrough wireless speaker for the home, but we need a little more time before it's ready for our customers," the Apple spokesperson burbled.
The Apple HomePod will be available for £349 - more than twice the price of Google Home and the Amazon Echo combined
They continued: "We'll start shipping in the US, UK and Australia in early 2018."
The HomePod is Apple's first attempt at the Amazon and Google-dominated smart speaker market. Like its competitors, the speaker is controlled by Apple's AI assistant - Siri - which can do things such as read out the news, send iMessages and arrange music play lists.
The device itself will measure around seven-inches (just under 18cm) tall, and Apple has defended its dustbin-like design by burbling on about its "seamless 3D mesh fabric" as having acoustic properties.
Inside it sports an Apple A8 microprocessor, which the company claims is "the biggest brain inside of a speaker". This sits alongside a four-inch Apple-built subwoofer and a seven tweeter array with precision acoustic horns and directional control.
The speaker also features "spatial awareness," which allows it to automatically tune the sound to the space that the speaker is in, along with a six-microphone array.
"Apple reinvented portable music with iPod, and now HomePod will reinvent how we enjoy music wirelessly throughout our homes," claimed Philip Schiller, Apple's senior vice president of Worldwide Marketing said earlier this year.
"HomePod packs powerful speaker technology, Siri intelligence and wireless access to the entire Apple Music library into a beautiful speaker that is less than 7 inches tall, can rock most any room with distortion-free music and be a helpful assistant around your home."
Apple's HomePod will come in white and Space Grey, and thanks to its built-in HomeKit support, it will enable users to control smart appliances around their home, even by using your iPhone from another location.
Once it eventually launches, the Apple HomePod will be available for £349 - more than twice the price of Google Home and the Amazon Echo combined at the time of writing.
14nm Cavium ThunderX2 CPUs deployed in HPE Apollo 70 supercomputer for US National Nuclear Security Administration
MWR's Countercept platform and phishd technologies key to F-Secure acquisition
Brexit labour shortages will lead to higher adoption of robotics
Newbies will be thrown in with the big boys on Sanhok as Kar98 fodder