Microsoft is closing down Groove Music as Satya Nadella continues to rationalise all of the dead wood inherited when he became CEO three years ago.
Instead, Microsoft will attempt to foist Spotify on Windows 10 users instead.
User(s) of the service received an 'it's not you, it's me' email on Monday instructing them on how to get hold of their downloads before they're liquidated at the end of the year.
However, as is the way with such shutdowns, Microsoft was keen to pitch it as a terrific opportunity: "Groove Music is excited to announce that we're partnering with Spotify to bring you the world's largest music streaming service.
"On December 31, 2017, the option to stream*, purchase, and download music from Groove Music will be discontinued. After December 31, 2017, you'll still be able to listen to your purchased music if it has been downloaded." [our italics]
Groove will therefore follow Zune into the expanding graveyard of Microsoft failures.
The Groove app will continue as the default music player in Windows for local content, but streaming will now be taken care of by Spotify. Microsoft is also planning a migration tool that will convert music held locally into a collection on Spotify. It will not, however, be migrating playlists.
Groove Music subscribers will be entitled to 60 days of Spotify Premium for free under the move under certain conditions, and credit to the value of 120 per cent of their unused Groove Pass credit to spend in the Microsoft Store in other cases.
However, the "FAQ" on the topic reads like it was written by the intern. Basically, download your music (if you have any) is the message to 99 per cent of people.
The fact that the FAQ includes the question, "What is Groove Music Pass content?" tells you all you need to know about the popularity of Groove.
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