Apple has increased the price of a number of its iPad Pro tablet computers by as much as £80, citing the rising cost of NAND flash storage in justification.
The price hikes coincide with the launch of new iPhone 8 and iPhone X models, the most expensive smartphones the company has ever released.
Over on the Apple Store, the 256B iPad Pro 10.5 has seen its price increased from £709 to £759, while the cost 512GB model has risen from £889 to £969.
The 12.9in iPad has seen similar increases, with the 256GB and 512GB models seeing prices rise from £859 and £1039 to £919 and £1,119, respectively.
Apple hasn't increased pricing for the entry-level 64GB iPad Pro models, with both 10.5in and 12.9in versions still available to pick up for £619 and £769, respectively.
Apple, naturally, hasn't provided an explanation for the price increases, but 9to5Mac has suggested that it's due to the rising costs and short supply of NAND flash memory chips.
9to5Mac also notes that Apple chief financial officer Luca Maestri hinted at this shortage during Apple's second quarter earnings call earlier this year, saying: "We started to experience some level of cost pressure on the memory side, particularly on NAND and DRAM. To offset that and actually do better than that, we had very good cost performance on other commodities.
"The impact on NAND and DRAM will continue to be there and we expect it to be there."
The shortages have been cited as one of the reasons for Apple's role in financially backing all of the bidding groups battling to take over Toshiba Memory Corporation, the NAND flash semiconductor company owned by the Japanese engineering giant.
By backing the eventual winner of the auction, regardless of who that is, the company is hopeful that it will secure reliable supplies of flash storage for its various devices.
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