Google confirmed to V3 that it has filed an appeal with the General Court of the European Union, but didn't offer any further details.
It's not surprising that the company has decided to appeal the penalty, give that the £2.1bn fine is the biggest anti-trust fine ever levied by the European Commission, trumping the chunky €1.06bn fine handed to Intel back in 2009.
In its decision back in June, the Commission claimed that Google had "abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service", a move which comes to the "detriment of customers" and "stifles innovation" in the online shopping market.
As part of the decision, the Commission said that Google must end its dodgy search practices within 90 days or the Commission would hit the company with additional penalty payments of up to five per cent of the average daily worldwide turnover of Alphabet, Google's parent company.
According to reports, as well as lodging an appeal against the record-breaking penalty, Google also last week notified the EU that it would nevertheless attempt to meet the demands of the decision.
Margrethe Vestager, the European Commissioner in charge of competition policy, said at the time: "Google has come up with many innovative products and services that have made a difference to our lives. That's a good thing. But Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals.
"Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.
"What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation."Google, which has long denied any wrongdoing said in a statement that it "respectfully" disagrees with the EC's decision.
Google, which has long denied any wrongdoing, said in a statement that it "respectfully" disagrees with the EC's decision, so it's no surprise that the company has decided to challenge it.
"When you shop online, you want to find the products you're looking for quickly and easily. And advertisers want to promote those same products. That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both," the organisation said in June.
"We respectfully disagree with the conclusions announced today. We will review the Commission's decision in detail as we consider an appeal, and we look forward to continuing to make our case."
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