Cloud storage and file-sharing service Box has announced that it is to partner with Google to bring advanced machine learning and content processing to Box, aimed at advanced image recognition and "intelligent" classification of content.
Box claims that images are enterprises' most common unstructured content, but can now be better harnessed using the same tech that powers Google Photos.
The same technology will also enable the extraction of text from images, such as contracts, papers, books or anything else where the text is not already OCR readable,
Initially a private beta, Box wants to use its access to advanced machine learning to help enterprises improvr workflow and drive efficiency, even in scattered photo content.
"Organisations today have no way to extract insights from the massive amounts of unstructured data that are essential to their business, missing a huge opportunity to drive innovation, efficiency, and cost savings," said Aaron Levie, co-founder and CEO of Box.
"By combining the machine learning capabilities of Google Cloud with the critical data businesses manage and secure in Box, we are enabling our customers - for the first time - to unlock tremendous new value from their content, digitise manual workflows, and accelerate business processes."
Examples of use include accelerated detection of quality control issues, team collaboration with all data available in one place for a project, even the whiteboards, hand-written notes etc, all searchable while marketing operations can be improved with digital asset management repositories organised by metadata.
Other, potentially creepier examples, include streamlined hiring by using ID to trigger background checks, and improved customer application processing, allowing customers to scan or photograph forms, have the system read them and initiate workflows.
"Box's approach to machine learning and image recognition empowers enterprises to derive value from otherwise unstructured data," said Wayne Kurtzman, Research Director, Social and Experiential Solutions at IDC.
"By extending their multi-partner approach to their intelligence strategy, Box is leveraging machine learning techniques to deliver customers with a powerful new benefit: Make image files easily searchable and more usable, saving time and increasing the value of and ability to collaborate on visual assets."
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