Apple is stopping production of its last two standalone music players in its iPod range
Sales of the iPod Nano and iPod Shuffle have been stagnant for some time and their demise is not unexpected as the world moves towards a streaming model, and Apple has its onw Apple Music offering in this space that it wants to grow.
The Apple Store has already expunged the discontinued models, with retailers expected to take them off-sale as stocks dry up: Apple doesn't do clearance sales, any leftovers will be recalled and recycled.
The only remaining iPod will be the iPod Touch, which is essentially a stripped out iPhone anyway, with a WiFi connection and access to the App Store (and of course music streaming).
It's the end of an era in many ways, as it represents the last iPods without a touch screen - the ones that are descended from the original iPod, rather than spawned from the iPhones.
The original iPod, which had 5GB of hard-disk-based storage and felt like carrying a brick around, eventually morphed into one with 160GB of storage.
The Nano was a more diminutive version of the iPod, with smaller capacity in a smaller case, but full functionality, while the Shuffle controversially did away with a screen in favour of a tiny case and a random playlist, ideal for workouts thanks to its built-in clip.
The original iPod (aka the "Classic" was discontinued in 2014, partly due to a parts famine, coupled with the desire to get everyone moved on to streaming, probably). Three years on, its time to say goodbye to the last vestiges of the music player that really did change everything.
Still, not bad for something described in 2005 as "a fad".
If you're determined not to have an iPhone, you can get an iPod Touch for £199 (with 32GB storage) or £299 (with 128GB storage).
Or you can spend £30 on a 128GB microSD card and get a proper phone.
Use the same password for every website? It might be time to change them all
Applicants for parking bay suspensions put at risk of credit card fraud by Islington Council
Robert Swan appointed interim CEO after Brian Krzanich's departure
Should you link your data sets to add value, or leave them separate to reduce risk?