The naming scheme for Intel's new Skylake-based range of Zeon microprocessors has been made official after the company's plans were leaked last week.
Instead of the familiar E3, E5, and E7 branding used for Xeon at the moment, the microprocessors have been given 'metallic' names, from Bronze at the low-end, to Silver and Gold, and then Platinum at the top.
The new naming scheme is minor, but the rebranding arrives as part of a larger shake-up of Intel's Xeon platform, which is due to arrive later this year and make up what Intel calls the "Xeon Scalable Processor (SP) Family".
This may explain the change in Core naming in the new family: the SP suffix is replacing the E, EP, and EX suffixes used in previous-generation Xeons, of which the first set of products will be based on the Skylake micro-architecture.
Intel said the Intel Xeon Processor Scalable family is "sampling today", with broad availability in mid-2017, and "has the design flexibility to thrive across common applications and mission critical operations".
"The Intel Xeon Processor Scalable family is the new foundation for secure, agile, multi-cloud data centers," Intel claimed in its release.
It continued: "It represents the biggest platform advancements in this decade. The processor family is architected for exceptional workload-optimised performance and hardware-enhanced security.
"Designed for trusted data service delivery, [it's] fueled by significant leaps in I/O, memory, storage and network technologies."
Intel launched its 7th-generation Core and Xeon processors at CES in January this year, claiming to offer performance improvements of up to 25 per cent "compared to a three-year-old computer".
The 7th-generation Intel Core processor family, which had been expected to ship before the end of last year, is based on Intel's 14nm process chip manufacturing technology and ranges in terms of power consumption from 4.5-watts for the Core vPro processors, to 65w and 95w in the S-series Core processors for proper, big-box desktop PCs.
Apple has published research detailing a new self-driving car approach
Apple has reportedly bought VR specialist Vrvana for $30 million
Today's Budget will have a huge impact on technology
Samsung has unveiled plans to launch a new AI research centre.