Apple, which has been criticised for ignoring many of its desktop and laptop products, has admitted that it got the Mac Pro wwrong and has promised a "rethought" Mac Pro this year.
The latest Mac Pro was unveiled as long ago as December 2013 and hasn't been updated since. At the launch, Apple senior vice president of worldwide marketing, Phil Schiller, rejected widespread suggestions that the company was running out of inspiration. "Can't innovate anymore? My ass," he said on-stage at the launch.
However, the black, cylindrical PC that the company claimed was the "most-radical Mac ever" was nothing of the sort. Indeed, it didn't receive a great reception, with critics pointing out its outdated technology and rigid design that meant it could not be upgraded.
Buyers, furthermore, have complained that Apple seems to have ignored the product for some three-and-a-half years.
In an uncharacteristic move, the company has said "sorry" for the lack of attention it has given to the Mac Pro and added that it is working on a replacement.
"If we've had a pause in upgrades and updates, we're sorry for that — what happened with the Mac Pro — and we're going to come out with something great to replace it," Schiller said at an event attended by Buzzfeed.
Schiller added that the firm is "completely rethinking" the Mac Pro, which is probably a good thing, especially for professionals that aren't fans of computers that look like bins, and said that it will be launched alongside a separate pro display.
We won't be seeing these products any time soon, though, with Schiller noting: "You won't see any of these products this year."
Craig Federighi, Apple's senior vice president of software engineering, has also apologised for the Mac Pro.
He admitted that the company "designed ourselves into a bit of a corner, adding: "We wanted to do something bold and different. What we didn't appreciate completely at the time was how we had so tailored that design to a specific vision that in the future we would find ourselves a bit boxed in — into a circular shape."
Indeed, the shape of the device means that not only does it require expensive, non-standard parts, but those parts can't easily be replaced. Storage is limited to one 256GB flash drive and there have also been concerns over heat-dissipation.
Until the new Mac Pro emerges, Apple has given the 2013 model a minor spec boost. For £2,999 you can get a model with a quad-core Intel Xeon E5 processor, while £3,999 will bag you a six-core Xeon E5 and 16GB RAM.
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