President Trump has, as expected, signed a Bill that will shred a US Federal Communications Commission ban on internet service providers (ISPs) selling subscribers' browsing histories.
It follows a vote in the House of Representatives last week to overturn rules introduced under President Obama that required ISPs to seek customer permission first before passing on such data.
President Trump signed the bill on Monday, which means while many ISPs say they will not sell respect customers privacy and won't flag their browsing history and other personal data, they can now do so under the new rules.
Verizon, AT&T, and Comcast will no longer be obligated to obtain consent before selling and sharing data, and they don't have to notify customers about what kind of data they collect.
They will, however, still be subject to a patchwork of privacy and security regulations, as well as state laws across the US, which will inhibit them from selling the data outright to the highest bidder.
Privacy campaigners, though, have been quick to speak out against the Bill. A group called Fight for the Future sought to highlight Trump's complaints over alleged violations of his own privacy, while signing laws that could reduce the online privacy rights of US citizens.
"Donald Trump said he was going to 'drain the swamp', but it didn't take long for the swamp to drain him," said Evan Greer, campaign director of Fight for the Future.
She continued: "The only people in the US who want less internet privacy are CEOs and lobbyists for giant telecom companies, who want to rake-in money by spying on all of us and selling the private details of our lives to marketing companies.
"It's deeply ironic that President Trump is expressing outrage about alleged violations of his own privacy while signing legislation that will dramatically expand government surveillance of all Americans."
She added: "President Trump has misjudged his base on this issue. No one wants their Internet Service Provider to sell their information without their permission."
There's one winner of this privacy-destroying bill, though, and that's virtual private network (VPN) providers.
NordVPN said it has already seen an 86 per cent spike in enquiries, according to chief marketing officer Marty P. Kamden: "Such spikes in user interest in VPNs are not unusual - whenever a government announces an increase in surveillance, people turn to privacy tools.
"We saw similar spikes back in November when the UK passed the law dubbed ‘The Snoopers Charter' and after the revelation about CIA surveillance by the Wikileaks.
"We are worried about the global tendency to invade internet users' privacy, and we are glad we can offer a reliable tool that helps people keep their information private.
"We want to stress that privacy tools are needed every day, not only during such moments - to protect yourself from ever-growing online security threats and increasing surveillance."
AMD's Zen chip roll-out continues with the focus on high-power embedded applications
And becomes the team's executive chairman to boot
'Whatever the causes of political polarisation today, it is not social media or the internet,' claims Dr Grant Blank
Tesla founder leaves OpenAI group - while Valve Software's Gabe Newell joins