Box has announced that customers can now choose to ensure their data remains resident in the UK in the latest expansion of its Box Zones offering.
The setup means data will be retained in an IBM data centre in London, and backed-up in Frankfurt, as part of a deal Box stuck in 2015 with IBM and began implementing in 2016.
Box CEO Aaron Levie said the move would ensure customers in the UK would have greater control over where their data is stored.
"We're seeing significant demand for Box Zones from customers in Europe who want greater flexibility over where their data is stored," he said.
"As international regulations and demands continue to become more complex, our ability to help enterprises move to the cloud and simplify their content management strategy is incredibly valuable."
The opening of the London location for storage follows on from existing setups in Germany, Ireland, Japan, Singapore, Australia, and Canada.
IBM's general manager for Cloud Object Storage, John Morris, touted the deal as more evidence that the partnership between the firms was paying dividends for both organisations.
"Using Box Zones, businesses will soon have the ability to tap into IBM's global network of cloud data centers to store their data in-country with Box Zones - whether for performance, regulatory or security reasons."
The announcement comes around a week after Box released its latest financials that show its revenues are growing and losses decreasing, although it still has some way to go before it begins turning a profit.
However, as customers numbers increase past 71,000, there will be confidence at the firm that ti is on the right track, and the opening of a dedicated London data centre for storage could be the catalyst to getting more UK-firms onboard.
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