Facebook has announced that videos in News Feed will now autoplay with sound.
This change means that, if you don't have your phone set to silent, videos will automatically play, whether posted by friends on the site or as advertisements.
While this doesn't sound like it will appeal to many, Facebook says it has received positive feedback from users who have been testing this feature over the past several months.
"Videos in News Feed have previously played silently — you tap on a video to hear sound. As people watch more video on phones, they've come to expect sound when the volume on their device is turned on," the firm said in a blog post.
"After testing sound on in News Feed and hearing positive feedback, we're slowly bringing it to more people. With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life."
You can also turn the feature off by heading to the Settings menu and switching off "Videos in News Feed Start With Sound."
Facebook says it is adding more "improvements" to the mobile video experience, too. Now after a few seconds of watching, vertical movies will automatically fill the screen until users scroll away.
You'll also be able to drag the video down to a corner to keep it playing in a picture-in-picture format you continue scrolling through News Feed - or as you navigate out of the app if you're using an Android device.
Facebook has also announced that its bringing videos to Apple TV, Amazon Fire TV and Samsung Smart TVs, with more platforms coming in the future.
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