The iPhone 8 might cost over $1,000, making it by far and away the most expensive iPhone to date, according to reports.
Fast Company reports that highest-spec iPhone 8 model is "very likely" to cost more than the $969 (£919) that Apple charges for the 256GB iPhone 7 Plus.
This price increase will be due to the firm's shift to OLED screen technology, the website's source claims, with this set to cost the firm twice as much as it pays for LCD.
The iPhone 8 will also see a RAM upgrade, with the report noting that "memory is relatively expensive now due to the strong dollar," and bigger battery also will likely add to Apple's growing list of expenses.
Apple will be able to save a few quid, though, as the iPhone 8 will reportedly come constructed from forged stainless steel, a less expensive material than the aluminium used in current iPhones.
Fast Company's report also adds weight to the rumours that the iPhone 8, also tipped to launch as the "iPhone X", could be the first to launch without a physical home button, with its sources claiming that the technology is "evolving" and that Apple is likely pushing hard to get the new Home button into the next iPhone.
Apple might also ditch the physical buttons on the side of the handset, the sources note, in favour of touch-sensitive inlays in the metal chassis.
The report also claims that the iPhone 8/X, which is set to pack a 5.8in display, will alongside an iPhone 7S with a 4.7inscreen and an iPhone 7s Plus with a 5.5in screen. Confused enough yet?
Finally, Fast Company notes that Apple likely will include 3D-sensing face scanning technology on the next iPhone and also cast doubt on claims Apple will start production of the iPhone 8 ahead of schedule, saying that its source "has seen no evidence for that among suppliers".
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