Facebook has posted strong profits of $3.6bn for its Q4 results, a massive 128 per cent increase on the $1.5bn posted in a year ago.
The profits came from revenues that grew to $8.8n, up from $5.8bn a year ago. Overall the numbers helps Facebook post a profit of $10.2bn for the year, a huge 177 per cent increase on the year before.
Mobile advertising continues to dominate its revenue stream, with 84 per cent of all advertising booked in this way, up from 80 per cent in the year-ago quarter.
Facebook's user numbers also continue to grow strongly. It reported it now has a daily active base of 1.23 billion users, up 18 per cent year-on-year, and a monthly active base of 1.86 billion, up 17 per cent.
Daily mobile users are 1.15 billion, up 23 per cent year-on-year, while monthly mobile users hit 1.74 billion, an increase of 21 per cent year-on-year.
Facebook CEO Mark Zuckerberg welcomed the results and said the firm was now pushing video as hard as it can as it sees this as the next big trend the firm can capitalise on.
"I've said before that I see video as a megatrend on the same order as mobile. That's why we're going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways," he said.
"To make it easier to find and watch videos, we've added a tab at the bottom of the Facebook app with top videos and recommendations. We've already rolled the tab out to everyone in the U.S., and we're planning to bring it to more countries soon."
Zuckerberg also said he sees artificial intelligence as key to helping the company get better at removing content in violation of its policies.
"I'm really focused on making sure that our company gets faster at taking the bad stuff down. And we can do better with people, but ultimately the best thing that we can do is build AI systems that can watch a video and understand that it's going to be problematic and violate the policies of our community and that people aren't going to want to see it and then just not show it to people before bad experiences happen and things like violence gets spread."
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