BT is increasing its phone and broadband prices for the third time in 18 months - although line rental prices have been frozen.
Broadband subscribers will have to pay £2 more per month, Infinity Fibre is going up by £2.50 per month and BT TV customers will be required to pay £3.50 more every month.
BT is also planning to increase the price of its various landline call plans, as well as adding an extra penny to calls charged by the minute to 12 pence for land lines and 16 pence for mobiles, while increasing the "set-up fee" for the simple act of connecting a call by two pence to 21 pence.
BT Sport customers watching via Sky TV boxes will also have to cough-up an extra £1 per month if they're non-broadband customers, taking their month charged to £22.99, while BT customers who choose to watch BT Sport via Sky will have to pay an extra £1.50, taking their monthly charge to £7.50.
BT claims that the BT Sport price rises will fund new cricket content, including the forthcoming Ashes Test series and at least six world title boxing fights.
The latest price rises from BT comes just six months after the company last raised prices and is the third price rise from BT in 18 months.
BT consumer CEO John Petter claimed that customers would "get a better package and improved service … in exchange for paying a little more".
He continued: "Millions will have the chance to upgrade to faster broadband and almost a million will be able to upgrade to enjoy unlimited usage for no extra cost…
"We've taken care of low income customers by freezing the price of BT Basic and capping call costs. We've also frozen line rental, which will particularly help customers who only take a traditional phone service from us."
It doesn't just come six months after the last price rise, but also six months or so after regulator Ofcom passed-up the opportunity to formally split the company. That came after exasperated MPs demanded that BT get its act together or they would seek force its break-up.
Ofcom, meanwhile, struck an insouciant note in response.
"We understand that many people will be disappointed to find out their provider has increased prices, but our rules ensure they are protected," a spokesperson told V3.
They continued: "In line with Ofcom's rules, BT is giving customers 30 days to exercise their right to exit their contracts without penalty.
"As a result, customers are free to take advantage of competition in the market and choose an alternative service that best meets their needs and budget, should they wish to."
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