BT and Virgin Media have struck a deal that will see the latter use its rival's mobile network to sell services to customers.
This will mean Virgin customers who sign up for a mobile deal will be using the EE network, which BT acquired as part of its £12.5bn deal agreed at the start of 2015.
The deal covers both voice and data services and will run until 2021 and marks the latest continuation in a deal that Virgin has had with EE, and former entities that have merged into EE, over the last 17 years to supply mobile services.
Peter Kelly, managing director of Virgin Mobile, said using the EE network would ensure customers had a high-quality service.
"This winning combination with EE will give Virgin Mobile even more control and firepower to deliver innovative services to the UK mobile market. Virgin Mobile customers want fast speeds, flexibility and plans packed full of data - we're going to continue to deliver."
Virgin's decision to go with BT will be a blow to Three, which had been in the running for the deal, according to a report in The Telegraph, but ultimately lost out.
BT was unsurprisingly keen to tout the fact it secured the deal, with Gerry McQuade, CEO of Wholesale and Ventures at BT, claiming it underlined the strength of the network it now owns after buying EE.
"As the largest wholesale provider of telecommunications services in Europe, BT values the economy of scale that Virgin Media brings to our network."
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