Twitter's Vine video service is closing today, 17 January, almost four years to the day when it launched in 2013.
The plan to close the video-looping service was first announced last year, and the day has now arrived on which it will transform into a basic camera app.
"On January 17 the Vine app will become the Vine Camera. We will notify you through the app before this happens," Twitter said earlier this month.
The ‘Vine Camera' that will still allow you to make videos of up to 6.5 seconds in length that can then be saved to the camera roll or posted to Twitter.
However, the Vine service itself will not be available and no more content will be posted to the site.
"You will not be able to do any of the other things you can currently do with the Vine app."While Vine has not proved fruitful for Twitter, it has confirmed that it will retain the looping functionality on its site for any videos uploaded from the Vine Camera app that are under six seconds in length.
"When we update the Vine app to be the Vine Camera in January, videos that are under 6.5s will loop - whether you post them from the Vine Camera or upload them directly to Twitter."
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