Apple has shown off new 13in and 15in MacBook Pros that come with a Retina 'Touch Bar', USB-C and a hefty price tag to boot.
The MacBook Pro's big talking point is its new OLED touch panel, that sits in place of the usual function keys.
The Retina-resolution display, dubbed 'Touch Bar', is dynamic, changing its functions depending on what app you're using.
For example, if you're in Safari it'll show you your favourite websites, tabs and an address bar, and if you're in Pages it'll show you QuickType suggestions and formatting options. If you're using iMessage, it'll transform into a touch-sensitive emoji keyboard. What a time to be alive.
Apple name-checked a bunch of third-party apps that will soon offer Touch Bar support, including Microsoft's Office suite, Adobe PhotoShop and a new version Final Cut Pro X
The firm also noted that, as well as being able to customise the Touch Bar, users will be able to access all of the usual functions such as brightness keys and volume controls, as well as an all-new Siri key for firing up the hard-of-hearing digital assistant.
Despite speculation that the Escape key was going to go the way of the headphone jack, it can be accessed on the touch panel by tapping the function key.
The new MacBook Pros are also the first to offer Touch ID support and come with a fingerprint sensor baked into the power button, allowing you to quickly authenticate Apple Pay transactions in Safari and to switch between users if, for some reason, you're sharing a MacBook.
Beyond these features, Apple boasts that its new aluminum-crafted MacBook Pros are the thinnest and lightest to date. The 13in model weighs in at 1.38kg and measures in at 14.9mm-thick, 17 per cent thinner than the previous generation, while the 15in MacBook Pro is 15.5mm-thick, 14 per cent thinner than its clunky predecessor, and weighs in at 1.81kg.
As expected, the new MacBook Pros ditch traditional USB ports and MagSafe connectivity and instead arrive equipped with four USB-C ports. However, despite dumping the headphone jack on the iPhone 7, Apple's new MacBook Pros retain the 3.5mm port, so good luck plugging in your iPhone 7 or new Lightning headphones.
Under the hood of the 15in model, you'll find a 6th-generation quad-core Intel Core i7 processor, 16GB RAM, a Radeon Pro GPU and either 256GB or 512MB PCIe-based SSD. The smaller model comes with a choice of dual-core Intel Core i5 or i7, 8GB RAM Intel Iris graphics and either 128GB, 256GB or 512GB storage. Apple claiming 10 hours of battery life for both models.
The display has also been given an upgrade. While it features the same resolution as Apple's previous MacBook line, the firm is touting a 67 per cent increase in both brightness and contrast ratio, and 25 per cent more colours.
You'll also find also Force Touch trackpad that's two times bigger than the one before it, along with a redesigned keyboard similar - but according to Apple, better - than that seen on the firm's 12in MacBook.
Apple's new 13in and 15in MacBooks are available to order today priced from £1,749 and £2,349, respectively. The 13in model is shipping now, while the 15in model will be delivered in 'three to four weeks'.
Apple will also offer a version of the 13in MacBook Pro with traditional function keys and two USB-C ports, which it is targeting at MacBook Air customers with the claim that it’s 13 per cent slimmer than its last-gem skinny laptop. This is available from £1,449 and starts shipping today.
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