Apple has announced its fourth quarter results for 2016, as well as its full year results, and while it made huge revenues and profits, it was down somewhat on last year’s numbers, with revenue falling from $233bn to $217bn.
Of course this led to many questions for CEO Tim Cook on the earnings call about the future of Apple, ranging from the importance of Siri to the long-rumoured plans for the Apple Car.
We’ve poured over the transcript to dig out some of the most interesting answer on these topics, to see what Apple may have in store for the future.
Cook was keen to tout the huge uptake of Apple Pay as evidence Apple is making inroads in new arenas.
“Apple Pay transactions were up nearly 500 per cent year-on-year for the September quarter. In fact, we completed more transactions in the month of September than we did across all of fiscal 2015,” he said.
Despite endless rumours about Apple’s plans to enter the car market, Cook was coy as ever when pressed on the matter.
“I can't speak about rumors, but as you know, we look for ways that we can improve the experience and the customers' experience on different sets of products,” he said.
“And we are always looking at new things, and the car space in general is an area that it's clear that there is a lot of technologies that will either become available or will be able to revolutionize the car experience.”
"And so it's interesting from that point of view, but nothing to, certainly nothing to announce today.”
If you’re fan of reading between the lines, his final comment does leave the door open for the idea that one day they might have something to announce.
Siri requests rocket
With Google unveiling its Pixel phones with in the in-built Assistant service, Cook set about talking up Apple’s own digital tool, Siri, claiming Apple has ‘shipped more assistant enabled devices than probably anyone out there’.
“We've been getting 2 billion requests a week for Siri,” he added, noting that it’s now rolling out to Macbooks devices as evidence the firm is committed to the platform.
Cook also moved from talking to Siri into the thorny topic of artificial intelligence (AI), claiming that he does not believe offering AI services to customers will inevitable lead to privacy debates and concerns.
"In terms of the balance between privacy and AI, this is a long conversation, but at a high level, I think it's a false trade-off that people would like you to believe that you have to give up privacy in order to have AI do something for you. We don't buy that," he said.
"It may take a different kind of work. It might take more thinking, but I don't think we should throw our privacy away. It's sort of like the age-old argument about privacy versus security. We should have both. It shouldn't be making a choice. And so that at a high level is how we see it."
Content creation and ownership plans
With the likes of Amazon and Netflix making major strides in the arenas of content creation and streaming, Apple is clearly keen on getting involved too.
Cook touched on this during the call and although his statements lack clarity, there definitely seems to be a suggestion that Apple will push further into this market, although exactly what form that takes is unclear for now.
"I would confirm that television has intense interest with me and many other people here. In terms of owning content and creating content, we have started with focusing on some original content, as you point out.
"We've got a few things going there [such as Planet of the Apps] that we've talked about. And I think it's a great opportunity for us both from a creation point of view and an ownership point of view. and so it's is an area that we're focused on."
Cook was also pushed on how Apple is shaping up for the future with new products, with those on the call wondering if he has long-term plans for future devices, or if the company intends to try and react more to market trends as they emerge.
Cook didn’t divulge much but was bullish as ever on the firm’s future
"We have the strongest pipeline that we've ever had and we're really confident about the things in it. But as usual, we're not going to talk about what's ahead."
AlphaBay users had flocked to Hansa after it was closed down - not realising it had already been taken over by Dutch police
Microsoft closes in on $100bn annual revenues with sales weighing-in at $23.3bn
Moves to take down cyber-squatted domains reveals Fancy Bear hacking network, claims Microsoft
Intel claims 'world first' in artificial intelligence that can be plugged-in almost anywhere