Google has announced a new storage archive service called Coldline that will compete with Amazon Web Services’ (AWS) Glacier offering.
Brian Stevens, vice president of product for the Google Cloud Platform, announced the service at the firm’s London Google Cloud Platform event.
He explained that Coldline matches AWS on price at $0.007 per gigabyte of storage, but offers retrieval of data within milliseconds, which is faster than AWS.
Expanding on this, Kirill Tropin, product manager at Google, wrote in a blog post that the modern, data-driven era means that firms need faster access to all information.
“Coldline is perfect for the archival needs of big data or multimedia content, allowing businesses to archive years of data,” he said.
“It provides fast and instant (millisecond) access to data, and changes the way companies think about storing and accessing their cold data.”
Coldline now forms one of four storage offerings from Google alongside Nearline, Regional and Multi-Regional.
The firm also revealed price cuts on these services. Regional will cost $0.02 per gigabyte of data per month from 1 November. This will include moving traditional storage buckets into the Regional grouping, saving 23 per cent for those customers.
API operations prices for Multi-Regional and Regional storage classes will also be cut. “Class A operations will cost $0.005 per 1,000 operations (50 per cent price reduction), and Class B will cost $0.004 per 10,000 operations (60 per cent price reduction),” explained Tropin.
Stevens used the Coldline launch to go after AWS, claiming that Google is now cheaper or the same price for all major storage options, and that its analytics capabilities outperform those of its rivals.
"Storage in Google Cloud Platform is doubling every six month. It's an easy on-ramp to the cloud and many find that, once it's there, they start performing analytics on the data," he said, touting tools such as MapReduce and Big Query.
"We even have customers that have set up streaming pipelines from AWS to Google Cloud Platform to take advantage of our analytics tools."
Despite the boasts, Google lost out to AWS in the race to offer access to VMware services in the cloud, in a move that may give Amazon an edge in the race for new customers.
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