Amazon Web Services (AWS) has announced that it will host VMware’s new cloud service in a major partnership that looks to cement AWS’ position at the top of the cloud market.
The VMware Cloud on AWS service was unveiled on Thursday, and the companies touted it as having major benefits for customers.
“VMware Cloud on AWS will be a new solution that makes it easy for customers to run VMware workloads on the AWS Cloud,” they said.
The service will allow customers to use VMware’s virtualisation and management software to deploy and manage VMware workloads across on-premise and AWS environments.
This could prove tempting for firms with major cloud deployments on AWS, or considering it, as they will be able to continue their investment in VMware services and training, as well as pushing into further into the public cloud.
“It includes the same core VMware technologies that customers run in their data centres today, including vSphere Hypervisor, Virtual SAN and the NSX network virtualisation platform, and is designed to provide a clean, seamless experience."
Pat Gelsinger, CEO of VMware, added that offering access to the company's services through AWS will give customers confidence that they can continue to use both firms' technologies for their digital strategies.
“This new service will make it easier for customers to preserve their investment in existing applications and processes while taking advantage of the global footprint, advanced capabilities and scale of the AWS public cloud,” he said.
The move is likely to set alarm bells ringing at Google and Microsoft, both of which are trying gamely to catch up with AWS in the public cloud market.
Partnering with VMware could make AWS more appealing to firms that have major VMware deployments and want to move to the cloud, but had no suitable public cloud option available to host the services.
The partnership could also tempt companies to move to AWS instead of Google or Microsoft, or even move from one to the other. No doubt the two AWS rivals will attempt to hammer out similar deals with VMware as soon as possible.
IBM already has a deal in place with VMware to host VMware services on the firm's SoftLayer platform. However, IBM's cloud platform remains far smaller in scale than AWS', making this deal more notable.
Despite the big hype from AWS and VMware Quocirca analyst Clive Longbottom told V3 he thought there was a far amount of bluster to the news.
"My understanding is the vCloud Air has not been that successful; that VMware has not really produced anything that is 'battle hardened' enough yet for enterprise use," he said.
"So why then go and come up with an agreement with AWS for a VMware cloud platform? Could be that it is a cheap choice - AWS reckons that it creates more stickiness; VMware reckons that it stops workloads from migrating well off its platform?"
Given this he said firms might want to adopt a "wait and see strategy" and properly assess the claims being made before moving forward.
"Look towards OpenStack as more of a de facto standardised public cloud platform that can also be implemented as private cloud with a growing ecosystem around it," he said.
"Unless VMware and AWS really push a lot of marketing and development dollars into this, I can't see it being massively successful."
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