Virgin Media has announced plans to add 360,000 premises to the company's network in Scotland as part of its £3bn Project Lightning expansion.
The firm said that it will add a third of these by the end of next year in what marks a major rollout in the country that could improve internet connectivity for many homes and businesses.
The rollout will focus on 55,000 premises in Ayrshire, centred around Kilmarnock, Ayr, Prestwick and Irvine, and 70,000 locations in Fife, around Dunfermline, Dalgety Bay, Rosyth and Inverkeithing.
The villages of Kirknewton (West Lothian), Kilmacolm, Houston, Crosslee, Craigends and Bridge of Weir (Renfrewshire) will also be included, having won inclusion the rollout through Virgin's Supercharging Local Communities’ initiative earlier in the year.
Virgin Media said that the services should offer speeds of around 200Mbps for consumers and 300Mbps for businesses, which is likely to be a major improvement on current speeds.
Fergus Ewing, Cabinet secretary for the rural economy and connectivity, and member of the Scottish Parliament, explained that the announcement should be a major boost for the region.
“The Scottish government has put digital connectivity at the heart of its agenda, recognising that broadband is vital to the sustainability of our economy and communities,” he said.
“That is why we have made the commitment to ensure that 100 per cent of premises across Scotland will have access to superfast broadband by 2021.”
The move comes amid several broadband projects around the UK designed to boost internet connectivity for homes and businesses. BT has already carried out remote rollouts in Scotland as part of the Broadband Delivery UK process.
Meanwhile, CityFibre continues to expand its fibre network into more cities. Sheffield, Rotherham and Doncaster were the latest to be announced as part of the firm's Gigabit Cities plan.
RTX 280 Ti will come with 11GB of fast GDDR6 video RAM with a 352-bit memory bus offering 616Gbps
The scale of jobs lost to automation will be at least as large as those in the first three industrial revolutions
Latest Tesla news: Tesla stock price tanks amid reports of 'widening probe' by SEC and claims the base Model 3 loses money
SEC 'probe' takes its toll on Tesla as new research suggests that Tesla loses $6,000 on every $35,000 Model 3
10nm Cannon Lake Core i3-8121U CPUs make a rare outing with Intel's NUC mini PC