An acquisition can be a quick path to glory for a small firm, opening a heftier marketing budget and a broader pool of customers.
Or it can be a shortcut to ruin as the smaller outfit gets lost in bureaucracy and the products and departments that come with a large enterprise.
2015 is proving to be a record year for acquisitions with a huge number of smaller deals peppered by the occasional mammoth, such as Microsoft's $26.2bn cash acquisition of LinkedIn in June.
But what is it like for the smaller firms as they suddenly need to integrate with the culture and processes of a far larger team?
"Things were different at HP at the time of the acquisition. It was a $120bn company. Now it's been split, with the Professional Services group on one hand and the HPE software portfoilio going to Micro Focus. So Aruba came in just as other parts were downsized or spun out," he said.
"It's all under [HPE CEO] Meg Whitman's strategy to define a clear focus for HPE, to be the leader in secure hybrid IT infrastructure and to own the network edge.
"That's where the Aruba portfolio is very strategic for HPE. We provide the edge connectivity, including security and Internet of Things technologies. It's a huge growth opportunity."
Kozup explained that one of the big benefits has been the scale brought to Aruba by its integration into HPE.
"The size of the deals that we've seen has been phenomenal, and the interest for enterprises is that they're now able to come to HPE and get a complete end-to-end solution. It's been eye opening for the Aruba team seeing the breadth and scale of penetration into larger accounts," he said.
But Kozup admitted that it hasn't all been plain sailing. There were initial fears that Aruba would get lost in the larger company, especially as HPE was undergoing its own radical transformation.
"Initially we saw some of the downsides of being acquired by a large company. It's easy to get lost in the shuffle," he explained.
"But now with the focus that Meg has on secure, hybrid IT, we are a very strategic part of HPE's portfolio, so we've lost those initial worries as we've followed through Meg's vision. We're bullish about the opportunity."
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