The iPhone 7 and iPhone 7 Plus smartphones are now on sale and demand is clearly huge as Apple has already had to admit that those hoping to walk into a shop and buy one will be disappointed.
It's just over a week since the devices were unveiled and the dust has settled somewhat, giving us time to properly assess just what has changed and how big a deal it really is.
Here's our top-seven (naturally) breakdown of the biggest new features in the iPhone 7 and iPhone 7 Plus.
7. Waterproofing with IP67 certification
This is definitely a welcome addition. Many people will have known the horror of seeing their beloved iPhone drop into the sink/loo/pint glass and know that there is little to no hope of saving it.
However, the new iPhones have IP67 waterproofing which means that they should survive a quick dip in the wet stuff and can be used in the rain without having to worry about those little drops finding their way inside.
The IP67 certification also provides dust protection, which is less likely to be of benefit to the average consumer but could help those who work in certain manufacturing environments, for example.
However, it is worth noting that IP67 certification does not mean that the iPhone can be used in the sea or at depth. It's very much for quick, accidental splashes and dunks, not deep sea diving.
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