The release of iOS 10 to iPhone and iPad users on 13 September did not get off to the start Apple would have wanted after reports that the update turned devices into overpriced bricks instead of delivering new functionality.
iOS 10 was released to all at 6pm UK time on Tuesday, but those who flocked to install the update were quick to regret their decision.
Just minutes after the rollout began, social media sites filled up with complaints from iPhone users who, after trying to download iOS 10 over WiFi, found that their iDevice had been rendered useless.
iOS 10 update temporarily bricked my iPhone 6s Plus ... so yeah, I'd hold off on that. pic.twitter.com/qPFU1bpqZs— Marques Brownlee (@MKBHD) September 13, 2016
well my iPhone is now a brick thanks to iOS 10 @AppleSupport— Dustin Rakes (@dustin_rakes) September 13, 2016
Wow. iPad pro update failed. I don't even know if I have iTunes or a free USB port!— Seth Weintraub (@llsethj) September 13, 2016
U: Have to do clean install wtf pic.twitter.com/zwjM5U2WqC
Apple said in a statement that the problem has now been fixed and that it affected only a "small number" of users despite the social media outcry suggesting otherwise.
"We experienced a brief issue with the software update process, affecting a small number of users during the first hour of availability," said an Apple spokesperson.
"The problem was quickly resolved and we apologise to those customers. Anyone who was affected should connect to iTunes to complete the update or contact AppleCare for help."
If you still have an overpriced lump of metal on your hands, there’s a quick fix to get the device back to normal.
Connect the phone to iTunes and force restart the handset by pressing the Sleep and Home buttons. A prompt should appear in iTunes asking whether you want to update or restore. Select ‘update’ to continue upgrading to iOS 10.
This isn’t the first time Apple has suffered bricking problems when rolling out a software update. People updating to iOS 5 in 2011 lost all of their data, while a glitchy iOS 9.3.2 update earlier this year turned iPad Pro tablets into bricks.
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